There’s no secret sauce to art business success but in my experience, those that get it tend to be ‘yes’ people.

Working with over 8,000 artists over the past 10 years, I’ve observed a thing or two that I’d like to share with you.

1. Say yes and figure out how to do it afterward.

Or, in essence, start before you’re ready. Everything is ‘figureoutable’. Don’t let fear stop you from taking the plunge. Most of us are still improvising as we move forward.

2. Have both impact and financial goals.

An impact goal could be a solo show or museum exhibit. Financial goals should be planned annually and quarterly. Having no goal is like getting in your car and driving without a destination. Goals give your structure and purpose.

3. Stop comparing yourself to your peers.

There will always be others having seemingly more success at any given time. Don’t let their successes influence your creative decisions. Stay in your lane and keep on trucking.

4. Be Consistent

Spend an hour a day on your art business, sending emails, scheduling social, applying for grants, preparing proposals. Whatever it is, just do it. Imagine the progress you could make in a year.

5. Tell stories.

Connect your stories to your artwork. Story moves hearts and minds and is one hell of a purchase motivator. Give your audience something that they can’t get from store-bought art and they will keep coming back for more.




– Rachel Wilkins, Founder, Conception Arts