Welcome to the Smart Art Business Podcast. Hosted by art business coach Rachel Wilkins, the Smart Art Business Podcast was created to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this episode, Rachel chats with success and style expert Sharon Haver. Sharon helps online business owners through creating online brands that stand out in crowded markets. She has a three-decade career in styling and entrepreneurship, a best-selling author, columnist, curriculum creator and currently online business consultant. She shares her vast knowledge on online positioning, personal identity, art presentation, branding and style.
Sharon Haver is an accomplished three-decade career in style and entrepreneurship. Her work is on multiple platforms including CNN.com, Martha Stewart Radio, Oprah.com, ELLE, Entrepreneur.com and Forbes.com. She is the founder and CEO of FocusonStyle.com and has 15 years experience as a New York fashion photography stylist (including Vogue covers, to making simple clothing items look chic and desirable). Sharon holds a business degree in marketing and starred in her own national Macy’s TV commercial.
She is an author a #1 Amazon bestseller book, StyleWORD: Fashion Quotes for Real Style and is a host of the 7 Days to Amazing Podcast. Sharon is a curriculum creator and has launched several modulated info-educational programs, including Simply Amazing Headshots: How to Tell Your Story from The Collar Up, Authentic Superstar, The Content Creation Course, The C’est Chic Crash Course plus numerous masterclasses, workshops, and events.
In this episode we discuss:
- Online positioning as a new currency and how to leverage this as an artist
- How to create a personal brand, identity and style for experts
- Ways to humanise the experience and attract the audience through visual story telling
- Steps to implement visual story strategy and put you ahead of the competition
- How to elegantly embrace elements of one’s personality to convert
- Ways to leave an impression and make your work memorable
Sharon Haver Website: focusonstyle.com
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.