An ideal online marketing package has three things: A blog, a YouTube channel, and a podcast. It’s the “Holy Trinity” of online content marketing. “But wait,” you say, “what was that third part again?”
That’s right, a podcast! For a lot of artists and entrepreneurs it’s a less obvious choice and for no good reason. Podcasting is one of the most intimate ways that you can connect with your audience. The ability to go anywhere with your listeners, to have their attention for hours, is unparalleled by any other content medium.
And if that doesn’t convince you, just look at the laundry list of entrepreneurs who podcast: Tony Robbins, Michael Hyatt, John Lee Dumas . . . Oprah. Every time you publish an episode, you’re stepping into a room filled with hundreds of people, eventually a stadium filled with thousands! The connections you make are incredible, and if you haven’t included podcasting in your content strategy, you’re leaving a wealth of potential untapped.
How do you get started? I can think of no better place than Pat Flynn’s excellent online course, Power-Up Podcasting [affiliate link]. The course gives you the perfect foundation for building your podcast from the ground up. It will help you hone in on the why of podcasting and what makes your show unique, as well as how to plan your first batch of episodes. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
Pat has successfully launched five podcasts with millions of downloads. His flagship show, The Smart Passive Income Podcast, is consistently ranked as a top business podcast on iTunes. His only regret? That he didn’t start earlier.
Don’t leave your podcasting potential unexplored! Take action today. Register for Pat’s course, Power-Up Podcasting, here: PODCAST COURSE