Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.


In this episode, our host Rachel Wilkins holds a discussion with Michael Liebowitz, CEO of the Magnetic Minds Studio about the definition of a brand and importance of story telling. He sheds light on behavioural neurology strategies and how they can help build memorable brands and techniques for introverts to gain confidence in their value and beliefs.



I’ve been having a blast creating some really amazing things. I also have a passion for learning something new and my fascination for human behavior led me to studying behavioral neurology which led to becoming a master practitioner of Neuro Linguistic Programming.

My experience in brand development and behavioral neurology were separate until one day there was the quintessential ‘A-Ha!’ moment when these two worlds combined and suddenly I saw the amazing overlaps between how our brain is wired and how brands perform. It was like being a kid and seeing the answers in the back of the teacher’s book and only I knew the secret! It was great knowing the secret and I wanted to tell everybody so I started giving talks at conferences and to private corporate audiences which I still do today.

The response was tremendous and I received many inquiries to help them implement what I knew. Magnetic Mind Studio was born and guiding my clients to discover their truly unique, resonant brand identity has been an incredibly rewarding experience for both me and the people I serve.



In this episode we discuss:

  • The importance of story telling 
  • Behavioural neurology strategies and how they can help build memorable brands
  • Crafting messages that attract and hold meaning for target market
  • Ways to convey meaning to one’s audience 
  • Techniques for introverts to gain confidence in their value and beliefs
  • How to carve out an individual and unique voice
  • How to influence consumers decision making


Michael Liebowitz’ Website: www.mindmagnetizer.com

Rachel Wilkins’ Website: http://www.smartartbiz.com/

Other Resources

Michael’s Brand Attraction Workshop: https://bit.ly/2FEXYEc

Download Michael’s Sales Conversation Guide here

To schedule a call and get clarity on your brand with Michael Liebowitz, book an appointment here.


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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.