Welcome to the fourteenth episode of Smart Art Business, a podcast created to help artists thrive.
If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork. Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to refine your work, increase your sales, and broaden your audience.
In this episode, we will be discussing ways that artists can better leverage their social media real estate. How to attract new collectors to your website, and, creative ways to grow your email list.
Russell Lundstrom is a serial entrepreneur with over 30 years in businesses. He is passionate about how direct marketing affects people on a one-to-one basis. For more than two decades, Russell Lundstrom has been on the front lines of web development, translation, and online marketing. Russell’s expertise lies in Digital Marketing, SEO and Email Marketing.
“I started painting as the antithesis of my day work on computers several years ago. It was never more than a hobby at first. Then my world was rocked when I met one of the original crew of Berkley Abex movement from the Student Art League. He took me under his tutorage and I was thirsty to learn. Then, at 49 after two heart attacks the universe finally got through to me and I realized that art was my future. Now, in synch with the universe, I’m exploring and learning more on a daily basis than I have ever before.” – Russell Lundstrom
In this episode we discuss:
- How to identify your ideal collector avatar
- How to cultivate relationships with collectors
- The importance of providing value
- Facebook and Instagram strategy and ads
- How to create a robust email list that converts
Here is a list of resources mentioned in this episode:
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.