Digital Marketing for Artists with Russell Lundstrom

Digital Marketing for Artists with Russell Lundstrom

Welcome to the fourteenth episode of Smart Art Business, a podcast created to help artists thrive.

If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork.  Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to refine your work, increase your sales, and broaden your audience.

In this episode, we will be discussing ways that artists can better leverage their social media real estate. How to attract new collectors to your website, and, creative ways to grow your email list.

Russell Lundstrom is a serial entrepreneur with over 30 years in businesses. He is passionate about how direct marketing affects people on a one-to-one basis. For more than two decades, Russell Lundstrom has been on the front lines of web development, translation, and online marketing. Russell’s expertise lies in Digital Marketing, SEO and Email Marketing.

“I started painting as the antithesis of my day work on computers several years ago. It was never more than a hobby at first. Then my world was rocked when I met one of the original crew of Berkley Abex movement from the Student Art League. He took me under his tutorage and I was thirsty to learn. Then, at 49 after two heart attacks the universe finally got through to me and I realized that art was my future. Now, in synch with the universe, I’m exploring and learning more on a daily basis than I have ever before.”  – Russell Lundstrom

In this episode we discuss:

  • How to identify your ideal collector avatar
  • How to cultivate relationships with collectors
  • The importance of providing value
  • Facebook and Instagram strategy and ads
  • How to create a robust email list that converts

Here is a list of resources mentioned in this episode:

Russell Lundstrom Website

Mailchimp

Subscribe & Review in Apple Podcasts or wherever you listen to podcasts.

Have you subscribed to our podcast yet? If not, we encourage you to do that today. Don’t miss an episode that could potentially be the tipping point for your art business.

If you’re feeling inspired, we would be super grateful if you would leave us a review on Apple Podcasts. Share with us what your favorite part of this episode is, or your favorite part of the podcast in general. Your review will help others to find our podcast and help us understand more about you, and how we can further help you on your journey. Just click here to review, select “Ratings and Reviews” and “Write a Review” Thank you!

Right-click and save here to download this episode to your computer.

We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.

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