Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.
Rachel Wilkins is an art business coach and co-founder of Conception Arts, an organization that has helped over 5,000 artists on two continents. Wilkins is the host and producer of the ‘Smart Art Business’ podcast and author of the book “Sell Out: The Definitive Guide to Selling Your Art Online.”
Dubbed an “Arts Crusader” by the Huffington Post, Wilkins has been featured by The Wall St. Journal, Paper Magazine, and ABC News. Wilkins is the recipient of the New York Business Journal “Woman of Influence” Award and was recently named in the “40 under 40” LGBTQ Leaders by Business Equality Magazine.
In this episode we discuss:
- Types of galleries
- Structure and services they offer
- Whether galleries are primary or secondary outlets
- How do you single out galleries that are relevant for your work
- How to get gallery representation
- Managing expectations
- Your online presence and what it reflects
- Tips on preparation before a proposal presentation
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.
