Welcome to the second episode of Smart Art Business, a podcast created to help artists thrive.

If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork.  The question is, how much time, energy and resources are you investing in your art business?  Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to increase your sales and broaden your audience.

In this episode, we talk viral art with artworld sensation, Plastic Jesus.

Plastic Jesus is a Los Angeles based street artist that specialises in bold  stencil and installation work, inspired by world news events, society, the urban environment, culture and politics.

His critically acclaimed work combines humor, irony, criticism  and unique opinion to create art that engages on many levels.

Often questioning the norms in society Plastic Jesus confronts our compliance of culture and current affairs. The artist uses scale and contradiction as a means to highlight issues and opinions that often go unquestioned.

The aesthetic appeal of his work combined with the engagement produces an addictive mix that challenges our acceptance.

Plastic Jesus is not about revolution, he is not a anarchist but would like to see some changes around the place. His work is more about shining a small light into some of those dark corners of society.

His work has been featured byThe BBC, CNN, abc News, Huffington Post, Gizmodo, Buzzfeed, The Sun, The Daily Mirror, LA Times, LA Weekly, The Daily Mail, MSNBC, The Daily Telegraph, Complex art and Design, Time, Us Weekly, USA Today and many more.

The Smithsonian Institute also features art by Plastic Jesus.

Prior to his commitment to produce provocative street art Plastic Jesus has worked for over two decades as a photographer.

How did he get there and what is he doing to keep his art business moving forward?

In this episode, we will be discussing –

  • Connecting with your audience
  • Raising your online profile
  • How social media followers can convert into paid clients
  • Celebrity art collectors
  • The value of personal branding for artists

We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.

Here is a list of resources mentioned in this episode –

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Fearless Creativity with Kam Ridley

Selling Art: Collectors and Sales Strategy with Andrew Kochie