Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this episode, our host, Rachel Wilkins talks about the best places to sell different art work, how to build your client avatar and locating the platforms they hang out at so you can connect. Finally, she shares her top 5 tips on how to optimise your Instagram account to sell more art online.
Rachel Wilkins is an art business coach and co-founder of Conception Arts, an organization that has helped over 5,000 artists on two continents. Wilkins is the host and producer of the ‘Smart Art Business’ podcast and author of the book “Sell Out: The Definitive Guide to Selling Your Art Online.”
Dubbed an “Arts Crusader” by the Huffington Post, Wilkins has been featured by The Wall St. Journal, Paper Magazine, and ABC News. Wilkins is the recipient of the New York Business Journal “Woman of Influence” Award and was recently named in the “40 under 40” LGBTQ Leaders by Business Equality Magazine.
In this episode we discuss:
- Best places to sell art
- How to build your client avatar
- Choosing the social media platform where you are most likely to meet your ideal clients
- How to gather confidence to put your work out there
- 5 tips to optimise your social media account
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.
