Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.

In this episode, our host, Rachel Wilkins speaks with Victoria Boyd, a digital marketing strategist, about how to sell in the DMs, top tips on how to leverage Instagram, asking for a sell, packaging experiences, authenticity and vulnerabilities that come with taking action. Victoria gives practical advice and tips on how to make sales take off through showing up consistently.



Victoria Boyd is the marketing strategist and DM selling expert you need if you’re a service-based entrepreneur ready to explode their business. She holds a Masters in Internet Marketing and has over 7 years of digital marketing experience as a social media strategist and manager. Victoria has helped clients at every stage of business scale their online presence. She is also a successful coach and course creator offering multiple online education opportunities under her belt. These include Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.

Her specialty is helping her clients craft strategic messaging that speaks directly to their dream clients so they can scale their business and close sales from the comfort of their DMs, without the sleazy tactics. She gives guidance on how to tie all aspects of marketing together to generate leads, get brand seen, make sales, and have fun working on your business instead of in it.



In this episode we discuss:

  • How to sell in Instagram DMs
  • Top tips on how to leverage Instagram
  • How to ask for a sell  through building relationships
  • Industry standards on wait period in between offers
  • Authenticity and vulnerabilities that come with taking action
  • How to take an experience and package it into a story


Victoria Boyd’s Website: https://victoriahboyd.com/

Rachel Wilkins Website: http://www.smartartbiz.com/


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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.