Welcome to the eleventh episode of Smart Art Business, a podcast created to help artists thrive.

If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork.  Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to refine your work, increase your sales, and broaden your audience.

In this episode, we chat with encaustic artist, Linda Frueh on creating a self-sustaining and profitable art business.

About Linda

Linda Frueh is a scientist-turned-artist, trained in physics and fascinated by the sculptural properties of materials. She works primarily in encaustic – a mixture of beeswax, pigment and resin that has roots in ancient Egypt and Rome. She creates works with rich surface textures and subtle palettes by applying and reworking layers of molten encaustic on wood panels. Her artwork is serene, luminous, and inviting to the touch.

Ms. Frueh was recently awarded an Emerging Artist Grant from the International Encaustic Artists, was selected for the Award of Excellence by Conceptions Contemporary Arts, and has been selected as one of 50 Contemporary Artists to Watch in the San Diego area.

“My recent work is a study of the layered nature of our identities. By allowing the wood panel to show through the layers of encaustic wax I reflect the way we choose what to reveal and what to keep hidden.”



50 to Watch – Juried exhibition & catalog, 2018 and 2016
2016 Emerging Artist Grant, International Encaustic Artists, March 2016 Cover Story, Encaustizine, “Space Contained”, 2017
Featured Artist, Manhattan Arts International, May 2016
Award of Excellence, Conceptions Contemporary Art Show, San Diego, CA June, 2016
American Art Collector Magazine, Juried Competition of New Work, 2006


50 to Watch, Show and Catalog, San Diego, CA 2018
50 to Watch, Show and Catalog, San Diego, CA 2016
Conceptions Contemporary Art Show, San Diego, CA June, 2016 – Awarded the Best of Show/Award of Excellence

5th Annual Encaustic Exhibition – Morpho Gallery, Chicago, IL Aug/Sep 2016 Mission Federal ArtWalk, San Diego, March 2016
Conceptions Art Show, San Francisco, Oct 2016
Rock the Red, Art on 30th, February 2016, San Diego, CA

Creative Crafts Council Juried Show, Bethesda MD Pleiades Jewelry Show, Bethesda, MD
Student Exhibition, Yuma Conference, Yuma Arizona 1998

In this episode we discuss:

  • Additional revenue streams for artists
  • Finding quality print and reproductions
  • Video Marketing and Social Media – What’s next
  • Balancing your time between creating and working on your art business.
  • Re-working old works to save costs
  • Teaching as a means of income
  • Destination workshops
  • Art on Products

Here is a list of resources mentioned in this episode:

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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.