Welcome to the fifth episode of Smart Art Business, a podcast created to help artists thrive.
If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork. Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to refine your work, increase your sales, and broaden your audience.
In this episode marketing professional and published author, Cynthia Johnson, provides valuable insight into how to build and scale a personal brand.
Cynthia Johnson is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July 2015 RankLab was acquired by American Addiction Centers. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.
Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, HereMedia, Chevy’s, PETA, and several other leading brands. Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. Her first book Platform published in February 2019 with Penguin Random House.
In this episode we discuss:
- The art and science of personal branding
- The best social media platforms for creative entrepreneurs
- Bolstering your brand through social proof
- What to post online and how frequently you should be posting
- Converting followers into paid customers
Here is a list of resources mentioned in this episode:
We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.
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