Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your role as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday.
Rachel Wilkins is an art business coach and co-founder of Conception Arts, an organization that has helped over 5,000 artists on two continents. Wilkins is the host and producer of the ‘Smart Art Business’ podcast and author of the book “Sell Out: The Definitive Guide to Selling Your Art Online.”
Dubbed an “Arts Crusader” by the Huffington Post, Wilkins has been featured by The Wall St. Journal, Paper Magazine, and ABC News. Wilkins is the recipient of the New York Business Journal “Woman of Influence” Award and was recently named in the “40 under 40” LGBTQ Leaders by Business Equality Magazine.
In this episode we discuss:
- Personal branding and why it matters to you an as artist
- The importance of building an image that affirms your role as an artist
- How to control the narrative
- Benefits of good personal branding and how it tells your story
- Building a brand guide that sets you apart
- Ideas on how to market your brand
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.