Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.


In this episode Rachel Wilkins hosts Kabrina Budwell as she unpacks the tools and strategies used to win the marketing game and how artists can better position themselves in front of the ideal clients. Kabrina emphasizes on the importance of consistently giving value while maintaining a human contact with clients and content planning.



Kabrina Budwell is the founder of Kabrina Budwell Consulting, a firm that focuses on helping her clients create, capture, and nurture subscribers into paying clients. She specializes in lead magnets, quizzes, bots, and funnels to automate and scale opportunities in the businesses that she works with. She takes the scary overwhelm out of technology by walking you through the processes.
Before devoting her time to Kabrina Budwell Consulting, Kabrina trained Cast Members at Disney on technology for those who are visually impaired and deaf.  She wrote pamphlets for the parks on ride accessibility for those specifically on the autistic spectrum. Kabrina worked closely with ConvertKit and Advance Your Reach helping their clients in areas such as migrations and copy writing. Kabrina brings a background in business leadership studies to the table to help her and her clients understand their target demographic more fully so they can serve them better. She is a mom of 4, an avid reader, and loves the beach as her warm second home outside of Colorado.



In this episode we discuss:

  • The email and social media marketing journey
  • How artists can better position themselves in front of the ideal clients
  • Advantages of creating a niche when marketing to specific audience
  • Ways to maintain a human contact with clients
  • Importance of consistently giving value and getting the lead magnet right through systems usage
  • The benefits of planning ahead for your content
  • How to separate ordinary fans from potential clients


Kabrina Budwell’s Website:https://www.kabrinabudwell.com

Rachel Wilkins Website: http://www.smartartbiz.com/

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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.