Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this episode Rachel Wilkins discusses the four essentials you need to sell your artwork and why you should have an elevator pitch. She touches on effective ways to share about your work and guide your audience so that no money is left on the table. Finally she gives tips on how to confidently ask for a sale an the importance of building trust with your audience and collectors.
Rachel Wilkins is an art business coach and co-founder of Conception Arts, an organization that has helped over 5,000 artists on two continents. Wilkins is the host and producer of the ‘Smart Art Business’ podcast and author of the book “Sell Out: The Definitive Guide to Selling Your Art Online.”
Dubbed an “Arts Crusader” by the Huffington Post, Wilkins has been featured by The Wall St. Journal, Paper Magazine, and ABC News. Wilkins is the recipient of the New York Business Journal “Woman of Influence” Award and was recently named in the “40 under 40” LGBTQ Leaders by Business Equality Magazine.
In this episode we discuss:
- The 4 essentials you need to sell your artwork
- What and why you should have an elevator pitch
- How to effectively share information about your work and guide your audience
- How you can keep your clients from falling through the cracks
- How to confidently ask for a sale
- The effect of secondary offers
- Importance of building trust with your audience and collectors
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.