Welcome to the eighteenth episode of Smart Art Business, a podcast created to help artists thrive.
If you are reading this, you are most likely an artist that invests a lot of time, energy and resources into creating your artwork. Over the coming months, we will be chatting with artists and industry professionals to bring you ideas and suggestions on how to refine your work, increase your sales, and broaden your audience.
In this episode, we chat with digital marketing expert Alina Braverman.
“My career is anything but typical. I love technology and the digital world. I grew up with the digital space, helping create the first social features, with a bent towards figuring out how all the pieces fit together and more importantly, what digital/social means for brands and businesses. I understand the inner workings of digital including code as well as the end results of content distribution. My career has been an evolution of working with different companies who are willing to test and not just create a website, apps or another social campaign. The potential if you’re willing to take the time to understand an audience is so much greater.”
In this episode we discuss:
- The importance of video in promoting your art business
- The surprising benefits of being present on platforms like LinkedIn
- New platform TikTok offering broader access to an international audience
- The counter-response to influencer marketing
- Authenticity online
Here is a list of resources mentioned in this episode:
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.
