Welcome to the Smart Art Business Podcast hosted by art business coach Rachel Wilkins. The Smart Art Business Podcast aims to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.
In this episode our host Rachel Wilkins shares a life experience on self awareness, acknowledging your capabilities and dealing with vulnerabilities that come with being an artist. She then dives deep into the nuances of digital marketing, social media marketing and building strategies that work. She shares tips on how to use social media as a tool to build a community you are in control of, ways to build good rapport online and a sustainable art business. Finally, Rachel elaborates on the correlation between social media and brain drain, analytics, content planning for success and the solution to spending less time on social media while increasing productivity.
Rachel Wilkins is an art business coach and co-founder of Conception Arts, an organization that has helped over 5,000 artists on two continents. Wilkins is the host and producer of the ‘Smart Art Business’ podcast and author of the book “Sell Out: The Definitive Guide to Selling Your Art Online.”
Dubbed an “Arts Crusader” by the Huffington Post, Wilkins has been featured by The Wall St. Journal, Paper Magazine, and ABC News. Wilkins is the recipient of the New York Business Journal “Woman of Influence” Award and was recently named in the “40 under 40” LGBTQ Leaders by Business Equality Magazine.
In this episode we discuss:
- Digital marketing, social media marketing and strategy
- How to use social media as a tool to build a powerful community
- Ways to build good rapport online and a sustainable art business
- The correlation between social media and brain drain
- Solution to spending less time on social media to increase productivity
- Analytics and content planning for success
- Self awareness and dealing with vulnerabilities that come with being an artist
Rachel Wilkins Website: http://www.smartartbiz.com/
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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.