Welcome to the Smart Art Business Podcast. Hosted by art business coach Rachel Wilkins, the Smart Art Business Podcast was created to help visual artists and creative entrepreneurs grow and sustain a successful business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.

In this episode, Rachel chats with art appraiser Shelley Hall.  Shelly has a unique perspective on the art world given her experiences as an artist, gallery owner, and now art appraiser handling multi-million dollars worth of artwork.  Shelley shared some real pearls of wisdom on pricing, prints, and value.



Shelley Hall is an Accredited Member of the International Society of Appraisers with over 25 years of professional experience in the art business. Accredited with the International Society of Appraisers since 2007 in Fine Arts, her expertise is Modern & Contemporary Art. Shelley has experience appraising numerous art and antiques, including European and Western Art, Native American Art and Artifacts, Mid-century modern art and antiques, glass art, porcelain, pottery, and sculpture. Shelley Hall began her professional career in the arts as a Corporate Art Consultant for an Art Gallery in Southern California. Her experience includes working as a professional studio artist and former owner of a Contemporary Art Gallery. Shelley Hall now works full time in her business, Art Appraisal Resources, as an Accredited Art Appraiser and Consultant serving private collectors, corporations, and cultural institutions.



In this episode we discuss:

  • Pricing your work to appeal to the RIGHT collectors
  • Building value. Insider tricks to ensure your work is an attractive investment to collectors
  • Why appraisal is an important component of the art business
  • Plus much, much more


Here’s a list of resources mentioned in this episode:

Shelley Hall Website:  www.aar21.com

Rachel Wilkins Website: www.smartartbiz.com



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We hope you find this episode packed with value and resources that help you with your art business. We wish you ongoing success.